Master's Degree in Digital Marketing

At CEDEU Center for University Studies we offer higher education through several specialized degrees in different fields.

Special Scholarships

(Until the 1st of July)

Request for information

On-campus and distance learning.

1 Academic year

English or Spanish.

October, January, April, July

Bachelor in Business Administration

GENERAL INFORMATION

The Centre is officially and legally recognised by the Government of the Autonomous Community of Madrid, and duly registered in the Spanish Registry of Universities, Centres and Qualifications (RUCT) of the Ministry of Science, Innovation and Universities with the number 28053897. Registered with the European Commission with PIC 917774716, ERASMUS+ code E MADRID213 and registration number M567603.

According to Decree 84/2004, of May 13, which regulates the right to information and the protection of the economic rights of students who take non-regulated education, in its article 4.4 that «At CEDEU we declare that these Teachings are not conducive to obtain a title with official value».

Study Plan

CURRICULUM

Fundamentals of Digital Marketing. 6,0 ECTS.
Digital Marketing Strategies. 6,0 ECTS.
Web Analytics and SEO. 6,0 ECTS.
Social Networks and Community Management. 6,0 ECTS.
Online Advertising. 6,0 ECTS.
Email Marketing and Automation. 6,0 ECTS
E-Commerce. 6,0 ECTS.
Content Marketing and Storytelling. 6,0 ECTS.
Mobile Marketing. 6,0 ECTS.
Master’s Thesis. 6,0 ECTS.

Total: 60,0 ECTS.

Fees
Objectives of the Program

Enrollment fees: € 1.000

Annual Tuition fees (enrollment fees included): € 8.500 euros

Digital marketing is the set of strategies and actions carried out on the Internet and other digital media to promote products and services. It has become an indispensable tool for companies, as it allows them to effectively reach a target audience and generate measurable results.

Nowadays, digital marketing encompasses a wide range of disciplines, such as SEO (Search Engine Optimisation), SEM (Search Engine Marketing), content marketing, email marketing and social media marketing, among others. Each of these tools is aimed at increasing the visibility and scope of a brand, enhancing the user experience and, ultimately, increasing sales and business growth.

One of the main advantages of digital marketing is the possibility of segmenting and focusing efforts more precisely, enabling us to reach people who are really interested in what we are offering. It is also possible to accurately measure the results of each action, which allows us to optimise strategies and obtain better results over time.

In short, digital marketing offers a world of opportunities for companies, enabling them to reach their target audiences effectively and generate measurable results. It is a dynamic and constantly evolving discipline, so it is essential to keep up to date and adapt to new trends and technologies.

Request for information

Special Scholarships

(Until the 1st of July)