Master's Degree in Digital Marketing

Digital marketing is the set of strategies and actions carried out on the Internet and other digital media to promote products and services. It has become an indispensable tool for companies, as it allows them to effectively reach a target audience and generate measurable results.

Nowadays, digital marketing encompasses a wide range of disciplines, such as SEO (Search Engine Optimisation), SEM (Search Engine Marketing), content marketing, email marketing and social media marketing, among others. Each of these tools is aimed at increasing the visibility and scope of a brand, enhancing the user experience and, ultimately, increasing sales and business growth.

One of the main advantages of digital marketing is the possibility of segmenting and focusing efforts more precisely, enabling us to reach people who are really interested in what we are offering. It is also possible to accurately measure the results of each action, which allows us to optimise strategies and obtain better results over time.

In short, digital marketing offers a world of opportunities for companies, enabling them to reach their target audiences effectively and generate measurable results. It is a dynamic and constantly evolving discipline, so it is essential to keep up to date and adapt to new trends and technologies.

Comprising 60 ECTS, the Master’s Degree course in Digital Marketing is designed to provide students with the necessary knowledge to develop and manage effective digital marketing strategies in a highly competitive and constantly evolving business environment.